CHASE GUERIN

Guerin is a luxury lifestyle brand created by Chase Guerin. His products range from stylish travel & crossbody bags to duffels and joggers. Guerin’s website (guerinnewyork.com) has a dark theme to celebrate his African American roots. Guerin accentuates each product with blooming flowers surrounded by darkness to represent the brand’s goal for people to grow as individuals in spite of the adversity they may face. Guerin’s logo is based on his initials (C.G.), the ampersand (&), and the infinity symbol (∞) to signify the brand's openness to forward-thinking & people from all backgrounds regardless of race, ethnicity, or gender. CG represents his quest to choose greatness and celebrate the common genius in all of us. As the logo morphs into an ampersand (&) it embodies what CG means to you: infinite possibilities.

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